When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. The StoryBrand Marketing Framework helps companies understand what customers are looking for, so that they can tell their story in a way which makes people listen. The human brain is drawn to clarity and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Get an introduction to the 7-part StoryBrand Marketing Framework to see how creating a clear message will help you connect with customers and grow your business.
Holly Fisher is the owner of Fisher Creative and a StoryBrand Certified Guide. She’s helped dozens of organizations create a clear message and develop an effective sales funnel that generates more leads and boosts their bottom line.